The Illusion of Choice

All skittles taste the same. They have different colors and fragrances, and that’s why we associate different tastes with each.  It seems like there are countless services, categories of products, and genres of content. But just like skittles, it’s all a different paint job on the same thing.  There are only two categories of services […]

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Polishing Trash

New York City residents produce 360,000 tonnes of trash every month. That’s over 72,000 elephants. It is easy to make trash.  It is hard to make the perfect blog post.It is hard to make the perfect song.It is hard to make the perfect logo. The solution? Make trash, and polish it to perfection.  Play the […]

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Is this brave?

The line between bravery and foolishness is defined by what works. If the risk pays off, you’re a hero. If it doesn’t, then a fool. Caring about whether you’re considered a hero or a fool at the end will keep you from getting started. More importantly, it will make you something worse than either of […]

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Plan B

Should you burn the ships and charge ahead or have a contingency for every mishap? Money Heist Season 5 came out today, so let’s talk about plans. Don’t worry, no spoilers. Some say that burning all backup plans is crucial for success. Others say that success comes from careful strategy featuring Plan B, C, and […]

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Jack of All Trades

Samsung makes products ranging from phones and TVs to tanks and helicopter engines. Being a “jack of all trades,” however, is no excuse to slack on excellence in any one dominion. Consider Samsung phones: the company has a 220-pound robot butt built just to test if their phones will bend in your back pocket. Being […]

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Ice Cream Tales

When Reuben Mattus got tired of discounting his ice creams, he decided to make “high-end” ice cream. To make it seem luxurious, he came up with a foreign-sounding label: Häagen-Dazs, a made-up word that means nothing. However, it sounds foreign enough to work.  It works because people worship what’s exotic yet take for granted what’s […]

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Love Holds You Back

Love requires courage and cowardice. You need to be brave enough to love someone but be afraid whenever they take a risk. That’s why parents force kids into “secure” yet passionless career tracks, and certain people discourage friends from going “all in” on their dreams. Master making risky things look secure, and you’ll get all […]

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Ice Shouldn’t Pretend

If the hater is a microwave, it is literally not cool for an ice cube to pretend the hater doesn’t matter. Keeping physical distance is its only option. Yes, it has recently become culturally “cool” to pretend that others’ opinions don’t affect us, but we are social creatures. We are wired to absorb others’ opinions. […]

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Every Game Has a Cost

The gaming industry makes well over a hundred billion dollars. If you think, then, that any game is “free,” you might as well believe that a Nigerian prince needs your help to liquidate his inheritance. Every game has a cost because every game costs money to make. This goes beyond Fortnite and PUBG. This applies […]

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