I’m sorry I couldn’t send out my “thought of the day” emails the past week because the “thought of the day” has been “How am I going to get a good outfit for my wedding?” I have been absent because I am getting married in less than two weeks. 

Upon reading this, you’ll not take my absence personally. Why? Because you would do the same thing. And that’s why you must take your audience/friends/partner on a journey to this exact conclusion when you mess us.

“I would do the same thing.” If you can make someone think that when you explain why you messed up, you’ll be forgiven. People only hold grudges or take things too personally if they feel like you’ve done to them what they would never do to you.