Chocolate would be the cheapest product on the planet if dogs were the wealthiest species on earth. They can’t eat chocolate. The price of a product, service, or solution is not determined by how valuable you think it is. It is determined by how valuable the potential buyer thinks it is.

Solving the same problem for two different people is worth two different prices. Most often, the problem isn’t what you’re offering but who you’re offering it to.

Leave a Reply

Your email address will not be published. Required fields are marked *